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Ad economics

Break-Even & Profitable ROAS Calculator

Find the exact ROAS your business needs to break even — and the ROAS you actually need to hit your target profit margin. Every number recalculates live as you type.

Free tool

What ROAS do you actually need?

Enter your numbers below — everything updates instantly, nothing is sent anywhere unless you ask for your results by email.

Average order value / selling price

₹

Cost of goods sold (per order)

₹

Other costs per order (shipping, fees, packaging) (optional)

₹

Desired profit margin, after ad spend

Your current ROAS (optional — see where you stand)

Fill in your order value and cost of goods to see your numbers.

This page grows over time.

CAC vs. LTV Calculator

See how much you can profitably spend to acquire a customer.

Coming soon

Ad Budget Planner

Split a monthly budget across channels based on your goals.

Coming soon

Funnel Drop-off Diagnostic

Spot exactly where your funnel is leaking the most revenue.

Coming soon

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