Paid Advertising
Meta Ads (6+ yrs) · Google Ads (3+ yrs) · Amazon Ads · LinkedIn Ads · X Ads
About
I'm Priyam. I make ad budgets accountable.
For 6+ years I've had one job in every role: turn spend into profit — and prove it with numbers that survive scrutiny.
I started in a fast-paced agency running WordPress builds and the campaigns that drove traffic to them. That combination — I can build the funnel and fill it — became my edge.
Today I manage ₹30L+ in monthly ad budget across Amazon, Meta and Google for a national electronics brand, where I scaled Amazon revenue from ₹34 lakh to over ₹1 crore a month and drove ₹9.43 Cr in total sales while holding ACOS down from 35% to 24%.
Before that, I generated ₹12.25 Cr on ₹50 lakh of spend — a 24.5x return — running full-funnel lead-gen for a national talent brand.
I don't romanticise marketing. I like clean attribution, controlled ACOS, and a spreadsheet that ties every rupee of spend to a rupee of revenue.
How I think
- Margin > vanity. ROAS and contribution margin, not reach.
- Full-funnel or nothing. I own the whole path from click to cash.
- Show the receipts. Every claim, provable on a live dashboard.
Toolkit
Skills & platforms
Analytics & Tracking
GA4 · Google Tag Manager · Meta Pixel · Search Console · Looker Studio
Amazon & Marketplace
Amazon PPC · Helium10 · ACOS/TACOS · Listing & catalog optimization
SEO
Technical + on/off-page · E-E-A-T · SEMrush · Ubersuggest
Web & CMS
Shopify · WordPress · WooCommerce · HTML/CSS/JS
Credentials
MCA · Performance Marketing Mentorship (Grade A) · SIH 2019 Finalist
₹4–5 Cr+
Ad spend managed
3.65x
Blended ROAS
₹9.43 Cr
Revenue driven
1.78 Cr+
People reached
24.5x
Peak campaign ROAS
6+ yrs
Experience
Let's grow your revenue.
Whether you're hiring or scaling, the conversation starts the same way — with your numbers.