FOXIN — Scaling Amazon ₹34L to ₹1 Cr+/month
The brief. A national electronics brand (80+ SKUs) needed profitable growth across Amazon, Meta & Google — not just more spend.
What I did
- Restructured Amazon PPC around margin-aware keyword & bid strategy across 80+ SKUs.
- Built the D2C funnel: Shopify + GA4/GTM/Meta Pixel.
- Launched a brand-new Power Bank category from zero.
- Ran Meta lead-gen + Google brand/Performance Max.
The results
- Revenue ₹34L → ₹1.29 Cr/month peak · ₹9.43 Cr total sales driven
- 3.65x blended ROAS on ₹1.46 Cr managed spend
- ACOS 35% → 24% · TACOS held 12–19%
- Power Bank launch: ₹4.89L + 879 units in 55 days
- Google brand search 9.16x · Performance Max 8.34x